Neuroeconomy and political neuromarketing as modern paradigms in the context of business improvement

• Main Author: Nešković Slobodan
• Format: Article
• Language: srp
• Published: University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2018-01-01
• Series: Ekonomija: teorija i praksa
• Subjects: neuroeconomics; political neuromarketing; academic disciplines; competitiveness; modern business
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2018/2217-54581804021N.pdf

Neuroeconomics and political neuromarketing are contemporary academic disciplines that incorporate a large number of scientific fields such as: economics, political science, marketing, medicine and communication. At the same time, these are professional activities important for the management of business systems and institutions in the process of making optimal decisions. The mentioned neurosciences present a dynamic and propitious research field that includes the concepts of market operations, public perception and social psychology in the context of determining economic and political trends. The use of sophisticated mechanisms and paradigms ensures competent decision-making at all levels of social environment.