Neuroeconomy and political neuromarketing as modern paradigms in the context of business improvement
Neuroeconomics and political neuromarketing are contemporary academic disciplines that incorporate a large number of scientific fields such as: economics, political science, marketing, medicine and communication. At the same time, these are professional activities important for the management of bus...
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| Format: | Article |
| Language: | srp |
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University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2018-01-01
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| Series: | Ekonomija: teorija i praksa |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2018/2217-54581804021N.pdf |