Approach to exploring users’ expectations of digital services’ functionality

Approach to exploring users’ expectations of digital services’ functionality

The rapid adaptation of the technologies in everyday life increases the competition between companies. The constant changes in customer preferences cause the businesses to look for new ways to increase market share and consumer loyalty. There is a need for a new customer service strategy, aimed at a...

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Bibliographic Details
Main Authors: Radka Nacheva, Snezhana Sulova
Format: Article
Language:English
Published: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego 2018-05-01
Series:Ekonomiczne Problemy Usług
Subjects:
user experience
digital services
e-commerce
text mining
UX strategy
Online Access:https://wnus.edu.pl/epu/pl/issue/983/article/15920/
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spelling doaj-d75e5747366640e785b61157dad5bd9a2020-11-25T00:51:27ZengWydawnictwo Naukowe Uniwersytetu SzczecińskiegoEkonomiczne Problemy Usług1896-382X2018-05-0113110.18276/epu.2018.131/2-13Approach to exploring users’ expectations of digital services’ functionalityRadka Nacheva0Snezhana Sulova1University of Economics – Varna, Bulgaria Faculty of Computer Sciences Informatics DepartmentUniversity of Economics – VarnaThe rapid adaptation of the technologies in everyday life increases the competition between companies. The constant changes in customer preferences cause the businesses to look for new ways to increase market share and consumer loyalty. There is a need for a new customer service strategy, aimed at applying principles of user-oriented design of software applications. The main purpose of our study is to propose and approbate a survey-based approach to exploring users’ expectations from digital services’ functionalityhttps://wnus.edu.pl/epu/pl/issue/983/article/15920/user experiencedigital servicese-commercetext miningUX strategy
collection DOAJ
language English
format Article
sources DOAJ
author Radka Nacheva
Snezhana Sulova
spellingShingle Radka Nacheva
Snezhana Sulova
Approach to exploring users’ expectations of digital services’ functionality
Ekonomiczne Problemy Usług
user experience
digital services
e-commerce
text mining
UX strategy
author_facet Radka Nacheva
Snezhana Sulova
author_sort Radka Nacheva
title Approach to exploring users’ expectations of digital services’ functionality
title_short Approach to exploring users’ expectations of digital services’ functionality
title_full Approach to exploring users’ expectations of digital services’ functionality
title_fullStr Approach to exploring users’ expectations of digital services’ functionality
title_full_unstemmed Approach to exploring users’ expectations of digital services’ functionality
title_sort approach to exploring users’ expectations of digital services’ functionality
publisher Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
series Ekonomiczne Problemy Usług
issn 1896-382X
publishDate 2018-05-01
description The rapid adaptation of the technologies in everyday life increases the competition between companies. The constant changes in customer preferences cause the businesses to look for new ways to increase market share and consumer loyalty. There is a need for a new customer service strategy, aimed at applying principles of user-oriented design of software applications. The main purpose of our study is to propose and approbate a survey-based approach to exploring users’ expectations from digital services’ functionality
topic user experience
digital services
e-commerce
text mining
UX strategy
url https://wnus.edu.pl/epu/pl/issue/983/article/15920/
work_keys_str_mv AT radkanacheva approachtoexploringusersexpectationsofdigitalservicesfunctionality
AT snezhanasulova approachtoexploringusersexpectationsofdigitalservicesfunctionality
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