Approach to exploring users’ expectations of digital services’ functionality
The rapid adaptation of the technologies in everyday life increases the competition between companies. The constant changes in customer preferences cause the businesses to look for new ways to increase market share and consumer loyalty. There is a need for a new customer service strategy, aimed at a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-05-01
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| Series: | Ekonomiczne Problemy Usług |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/epu/pl/issue/983/article/15920/ |