Four Flavours of Customers: A dual-system perspective on self-service technology use
Self-service technologies (SSTs) increasingly permeate retail spaces. To make their SST investments worthwhile, retailers need to turn enough customers into SST users. Previous research has uncovered the significance of habitual behaviour stemming from prior experience and situational factors from...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Australasian Association for Information Systems
2021-06-01
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| Series: | Australasian Journal of Information Systems |
| Subjects: | |
| Online Access: | https://journal.acs.org.au/index.php/ajis/article/view/2671 |