How Can Rail Use for Leisure and Tourism Be Promoted? Using Leisure and Mobility Orientations to Segment Swiss Railway Customers
This study aims to explore how customer segments are characterised by leisure and mobility orientations. By means of a survey, Swiss rail customers’ socioeconomic and trip profiles as well as attitudes towards taking the rail in their leisure time were collected. Respondents were free to take part i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-05-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/13/11/5813 |