Desain Triangulasi Konkuren dalam Menganalisis Model 3I Marketing 3.0 sebagai Entrepreneurial Marketing Usaha Mikro Kecil Menengah Menghadapi Masyarakat Ekonomi ASEAN

Desain Triangulasi Konkuren dalam Menganalisis Model 3I Marketing 3.0 sebagai Entrepreneurial Marketing Usaha Mikro Kecil Menengah Menghadapi Masyarakat Ekonomi ASEAN

Entrepreneurial Marketing is a marketing activity by small and medium enterprises (SMEs) that uses an entrepreneurial approach. Currently, government still pays less attention to the implementation of SMEs’ entrepreneurial marketing.  Yet, as the backbone of Indonesian economy, SMEs can play an impo...

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Bibliographic Details
Main Authors: Metta Padmalia, Dewi M. Immanuel
Format: Article
Language:English
Published: Universitas Kristen Satya Wacana 2016-12-01
Series:Jurnal Ekonomi dan Bisnis
Subjects:
SMEs
entrepreneurial marketing
concurrent triangulation design
marketing 3.0
3i model
purchase decision
Online Access:http://ejournal.uksw.edu/jeb/article/view/656

Internet

http://ejournal.uksw.edu/jeb/article/view/656

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