Rebranding of TV Channel Domashny
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and increase loyalty of current clients. In this artic...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2012-03-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4316 |