Integrated Marketing Communication in Project Activities
The paper deals with integrated marketing applied in project activities. The reason for this is the fact that such activities should refine their offer with a supplement in the project documentation but in the means of a different approach to the market. The amendment addresses recommendations to in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University North
2021-01-01
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| Series: | Tehnički Glasnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/375789 |