LIFESTYLE SEGMENTATION OF INTERNET USERS
Based on the subject matter literature, the article presents existing, basic and widely used, market segmentation by lifestyle, including the “gemiusAudience” segmentation created in 2005, where the lifestyles of internet users served as the basic distribution criterion. In the article, an attempt h...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Life and Environmental Sciences of Ukraine
2017-05-01
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| Series: | Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes |
| Online Access: | http://journals.nubip.edu.ua/index.php/Economica/article/view/8553 |