Testing MKTOR Scale Properties in Serbian Exporters’ Context
Research Question: This paper investigates whether the Narver and Slater’s market orientation scale (MKTOR scale) is reliable, valid and applicable in the Serbian exporters’ context. Motivation: Previous studies that examined the applicability of the MKTOR scale report inconsistent results (Matsuno,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade, Faculty of Organisational Sciences
2019-07-01
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| Series: | Management |
| Online Access: | http://management.fon.bg.ac.rs/index.php/mng/article/view/294 |