Pun in Spanish Advertising of Banks and Credit Agencies
This article provides cognitive-pragmatic analysis of wordplay used in Spanish advertising slogans to promote banks & credit agencies. Because of the Great Recession, Spanish banks are trying to win back the clients creating advertisements that show their focus on future and trying to form a spe...
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| Format: | Article |
| Language: | English |
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Sourthern Federal University
2018-03-01
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| Series: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki |
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| Online Access: | http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1038 |