Marketing Segmentation in Consumer Product Industry
Marketing segmentation is widely used for targeting a smaller group of market in consumer product industry, and is useful for decision makers to effectively focus on their consumers’ purchasing behavior based on one marketing mix. In order to have a better understanding of the relationship between m...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_01027.pdf |