CONTENT ANALYSIS OF TWO QUALITY NEWSPAPERS
The article presents a content analysis aimed at identifying the rate of occurrence of keywords within the analysed texts. By applying an exploratory, qualitative research approach, the author conducted a comparative analysis of the frequency of certain keywords - “sustainability”, “tourism” and...
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Format: | Article |
Language: | English |
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Universitaria Press Craiova
2021-05-01
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Series: | Management & Marketing |
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Online Access: | https://www.mnmk.ro/documents/2021_1/4-7-1-21.pdf |