Restaurant branding matters: A quantitative report on how brand image can moderate relationship

Restaurant branding matters: A quantitative report on how brand image can moderate relationship

Bibliographic Details
Main Authors: Lo Ying Tuan, Ahmad Jusoh, Abbas Mardani, Dalia Streimikiene
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2018-12-01
Series:Journal of International Studies
Subjects:
brand image
patron dining experience (pde)
relationship quality
loyalty
Online Access:https://www.jois.eu/?482,en_restaurant-branding-matters-a-quantitative-report-on-how-brand-image-can-moderate-relationship

Internet

https://www.jois.eu/?482,en_restaurant-branding-matters-a-quantitative-report-on-how-brand-image-can-moderate-relationship

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