Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions

Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions

The objective of the research was to analyze the internal aspects of consumers in perceiving the massive prestige brands including conspicuousness, need for uniqueness, extended-self, hedonism, exploration, value consciousness, and vanity. The research used quantitative approach by conduct- ing a su...

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Bibliographic Details
Main Authors: Iin Mayasari, Iyus Wiadi
Format: Article
Language:English
Published: Universitas Indonesia 2017-06-01
Series:Asean Marketing Journal
Subjects:
massive prestige brand
conspicuousness consumption
need for uniqueness
extended- self
hedonism
exploration
value consciousness
vanity
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/8928

Internet

http://journal.ui.ac.id/index.php/amj/article/view/8928

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