Managing destination brand vs. location brand: conceptual and practical challenges
Destination branding has become an unavoidable topic in both professional literature and practice of the organisations responsible for the tourism promotion. However, aside from the tourism context, the principles of brand management can be applied to locations (villages, cities, regions, countries...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2017-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/3/2 |