BRANDING LANGKAWI ISLAND AS A GEOPARK DESTINATION

The objective of this study is to examine the issues and challenges of making a geopark status as a destination brand to promote sustainable tourism. It briefly describes the process of obtaining geopark status based on the experience with Langkawi Island, Malaysia which was designated in 2007. 35 i...

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Bibliographic Details
Main Authors: Mohd Fadil Mohd Yusof, Hairul Nizam Ismail, Ghazali Ahmad
Format: Article
Language:English
Published: Universiti Teknologi Malaysia 2019-01-01
Series:International Journal of Built Environment and Sustainability
Subjects:
Online Access:https://ijbes.utm.my/index.php/ijbes/article/view/377