Successful contextual integration of loose mental associations as evidenced by emotional conflict-processing.

Often we cannot resist emotional distraction, because emotions capture our attention. For example, in TV-commercials, tempting emotional voices add an emotional expression to a formerly neutral product. Here, we used a Stroop-like conflict paradigm as a tool to investigate whether emotional capture...

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Bibliographic Details
Main Authors: Ulrike Zimmer, Karl Koschutnig, Franz Ebner, Anja Ischebeck
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3950074?pdf=render