Evaluation of Open Innovation in B2B from a Company Culture Perspective
This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aimin...
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Universidad Alberto Hurtado
2016-10-01
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doaj-d4a3580d48604b0bb5a96e32579de5262021-07-02T23:06:39ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242016-10-0111310.4067/S0718-272420160003000111038Evaluation of Open Innovation in B2B from a Company Culture PerspectiveNikolaos Katsikis0Alexander Lang1Csaba Debreczeny2H.C. Starck Ceramics GmbHIman Solutions GmbHPannon UniversityThis article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.https://www.jotmi.org/index.php/GT/article/view/2170Open InnovationB2BDecision CriteriaInnovation CultureCompany Culture |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Nikolaos Katsikis Alexander Lang Csaba Debreczeny |
spellingShingle |
Nikolaos Katsikis Alexander Lang Csaba Debreczeny Evaluation of Open Innovation in B2B from a Company Culture Perspective Journal of Technology Management & Innovation Open Innovation B2B Decision Criteria Innovation Culture Company Culture |
author_facet |
Nikolaos Katsikis Alexander Lang Csaba Debreczeny |
author_sort |
Nikolaos Katsikis |
title |
Evaluation of Open Innovation in B2B from a Company Culture Perspective |
title_short |
Evaluation of Open Innovation in B2B from a Company Culture Perspective |
title_full |
Evaluation of Open Innovation in B2B from a Company Culture Perspective |
title_fullStr |
Evaluation of Open Innovation in B2B from a Company Culture Perspective |
title_full_unstemmed |
Evaluation of Open Innovation in B2B from a Company Culture Perspective |
title_sort |
evaluation of open innovation in b2b from a company culture perspective |
publisher |
Universidad Alberto Hurtado |
series |
Journal of Technology Management & Innovation |
issn |
0718-2724 |
publishDate |
2016-10-01 |
description |
This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach. |
topic |
Open Innovation B2B Decision Criteria Innovation Culture Company Culture |
url |
https://www.jotmi.org/index.php/GT/article/view/2170 |
work_keys_str_mv |
AT nikolaoskatsikis evaluationofopeninnovationinb2bfromacompanycultureperspective AT alexanderlang evaluationofopeninnovationinb2bfromacompanycultureperspective AT csabadebreczeny evaluationofopeninnovationinb2bfromacompanycultureperspective |
_version_ |
1721321446027821056 |