Evaluation of Open Innovation in B2B from a Company Culture Perspective
This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aimin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2016-10-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/2170 |