Customer Relation Management, Smart Information Systems and Ethics
Smart information systems (SIS - Big Data and artificial intelligence) are used in Customer Relations Management (CRM) to help manage large customer databases and improve customer interaction by companies. This case study involves research into the Finnish telecommunications provider Company A rega...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ORBIT
2019-02-01
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| Series: | ORBIT Journal |
| Online Access: | https://www.orbit-rri.org/ojs/index.php/orbit/article/view/114 |