A PROPOSAL FOR THE USE OF INDICATORS IN A COMPETITIVE INTELLIGENCE SYSTEM FOR AN INSTITUTION OF HIGHER EDUCATION

A PROPOSAL FOR THE USE OF INDICATORS IN A COMPETITIVE INTELLIGENCE SYSTEM FOR AN INSTITUTION OF HIGHER EDUCATION

Abstract Competitive Intelligence is linked to the administration, utilization and dissemination of information to reach an organization’s strategic and tactical objectives. The aim of this study is to propose the use of indicators for a competitive intelligence system in an institution of higher ed...

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Bibliographic Details
Main Authors:	Caio Márcio Gonçalves, Romualdo Douglas Colauto, Ilse Maria Beuren
Format:	Article
Language:	English
Published:	Universidade Federal de Santa Catarina 2007-10-01
Series:	Revista Produção Online
Online Access:	http://producaoonline.org.br/rpo/article/view/95

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