A PROPOSAL FOR THE USE OF INDICATORS IN A COMPETITIVE INTELLIGENCE SYSTEM FOR AN INSTITUTION OF HIGHER EDUCATION
Abstract Competitive Intelligence is linked to the administration, utilization and dissemination of information to reach an organization’s strategic and tactical objectives. The aim of this study is to propose the use of indicators for a competitive intelligence system in an institution of higher ed...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2007-10-01
|
| Series: | Revista Produção Online |
| Online Access: | http://producaoonline.org.br/rpo/article/view/95 |