| Summary: | Abstract
Competitive Intelligence is linked to the administration, utilization and dissemination of
information to reach an organization’s strategic and tactical objectives. The aim of this study
is to propose the use of indicators for a competitive intelligence system in an institution of
higher education. For this, exploratory research was carried out using a predominantly
qualitative approach, through a case study centered on an institution of higher education. Data
was collected through the application of semi-structured interviews of the teaching prorectory
of the institution to identify the existent infrastructure and the institutional activities
pertinent to this research. To interpret the data collected, content analysis was used. The study
produced a set of indicators for monitoring clients, competitors, suppliers, and regulatory
bodies segmented into strategic, pedagogical and administrative levels, which can be used to
follow plans and actions over time. The research makes preliminary suggestions for each
institution to be able to create its own indicators, in accordance with its information needs and
the local conditions which apply.
Keywords: Competitive intelligence. Indicators. Higher education institution.
1 Introdução
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