University Branding. An Analysis of University Services Delivered via the Internet

The purpose of this article is to assess how the information can be more easily disseminated on the Web sites of higher education institutions. Marshall McLuhan saw the language developed in a book as a proof in favor of knowledge. “When information comes in contact with another information, the r...

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Bibliographic Details
Main Author: Catalin Vrabie
Format: Article
Language:English
Published: Danubius University 2015-05-01
Series:EIRP Proceedings
Subjects:
Online Access:http://proceedings.univ-danubius.ro/index.php/eirp/article/view/1647/1517