Marketing Mix and the Brand Reputation of Nokia
Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies a premium price. In this survey we assessed the reasons for prefe...
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| Format: | Article |
| Language: | English |
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Karachi Institute of Economics and Technology
2008-04-01
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| Series: | Market Forces |
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| Online Access: | http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=yCqBRq7rXHM%3d&tabid=390&mid=1266 |