Factors Affecting the Behavior of University Community to Use Credit Card
This study was aimed to gain insights and tested the factors that influence credit cards usage in university community of UPI through Theory of Planned Behavior model approach. Using Path Analysis to explain the direct and indirect influence of attitude, subjective norm and behavioral control to int...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2011-12-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/90 |