Logistyczna obsługa klienta jako determinanta zakupów w handlu elektronicznym
Dynamic development of e-commerce, which can be observed based on the expansion of new entrants and growing acceptance of internet purchases is confronted with modern market conditions. Traditional marketing instrument, such as price, product offerings or promotion do not suffice. Research points ou...
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Format: | Article |
Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2015-01-01
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Series: | Ekonomiczne Problemy Usług |
Subjects: | |
Online Access: | https://wnus.edu.pl/epu/pl/issue/48/article/855/ |