Logistyczna obsługa klienta jako determinanta zakupów w handlu elektronicznym

Dynamic development of e-commerce, which can be observed based on the expansion of new entrants and growing acceptance of internet purchases is confronted with modern market conditions. Traditional marketing instrument, such as price, product offerings or promotion do not suffice. Research points ou...

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Bibliographic Details
Main Author: Krystyna Iwińska-Knop
Format: Article
Language:English
Published: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego 2015-01-01
Series:Ekonomiczne Problemy Usług
Subjects:
Online Access:https://wnus.edu.pl/epu/pl/issue/48/article/855/