The Frozen Effect: Objects in motion are more aesthetically appealing than objects frozen in time.

Videos of moving faces are more flattering than static images of the same face, a phenomenon dubbed the Frozen Face Effect. This may reflect an aesthetic preference for faces viewed in a more ecological context than still photographs. In the current set of experiments, we sought to determine whether...

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Bibliographic Details
Main Authors: Malerie G McDowell, Jason Haberman
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2019-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0215813