Visual identity of a selected university – the scope, process of implementation, management
Image is one of key elements which determines whether contemporary market entities achieve a competitive advantage. This is also true in case of universities which compete with each other – mainly to attract students. The image of a university in its environment is to a large extent determined by co...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2014-12-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/visual-identity-of-selected-university-the-scope-process-of-implementation-management/ |