The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
The analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark have been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study condu...
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| Format: | Article |
| Language: | Russian |
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Publishing House of the State University of Management
2019-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1315 |