CORPORATE STORYTELLING
The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2016-02-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/98 |