Customers’ Perceptions as an Antecedent of Satisfactionwith Online Retailing Services
The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers’ perceptions vis-a-vis satisfaction with online retailing services. While the st...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2018-05-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_1.pdf |