Influence of country brand slogan and logo in country positioning
To build the image of a country minds consumers’ minds, countries apply marketing strategies that are based on their country brand development, in the same way that companies apply marketing to their products and services. The development of the logo and slogan to be used in the communication strate...
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| Format: | Article |
| Language: | English |
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Universidad del Pacífico
2015-09-01
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| Series: | Journal of Business |
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| Online Access: | http://revistas.up.edu.pe/index.php/business/article/view/775 |