Effect of Service Quality on Customer Loyalty with Customer Satisfaction as an intervening variable in Shariah Hotel (Study at Pesonna Hotel in Makassar, South Sulawesi)
This study aims to bridge the research gap between service quality and customer loyalty by making customer satisfaction an intervening variable. The sample in this study is the customer of the Islamic hotel (Pesonna Hotel) in Makassar, amounting to 100 respondents. This research is a quantitative st...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International journal of multicultural and multireligious understanding
2021-04-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/2479 |