Advertising, research and development, and capital market risk: higher risk firms versus lower risk firms

Advertising, research and development, and capital market risk: higher risk firms versus lower risk firms

This study examines how a firm's advertising and R&D affects the firm's β-risk and idiosyncratic risk, which are metrics of interest to both finance executives and senior management. Due to the existence of a non-normal and heteroscedasticity dataset, we use quantile regression to ana...

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Bibliographic Details
Main Authors: Miao-Ling Chen, Chi-Lu Peng, An-Pin Wei
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2012-09-01
Series:Journal of Business Economics and Management
Subjects:
β-risk
idiosyncratic risk
advertising
marketing
R&D
quantile regression
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/4421

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/4421

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