Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis
This article reports on a ten-year longitudinal analysis studying how social and other emerging media technologies are bringing dramatic changes to how public relations is practiced. The major finding in the 2015 study involves a very close race between Facebook and Twitter as the social or emerg...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2015-07-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n02WrightHinson.pdf |