SIMULATION TECHNOLOGIES IN THE MODELLING USERS’ BEHAVIORS IN THE PHARMACEUTICAL MARKET
The creation of a new branch of economics – behavioural economics studying the features of decision-making, resulted in changes of a number of fundamental ideas. The modern view of the economy, as a complex adaptive system, makes it necessary to use new methodologies for modeling dynamic processes,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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V.N. Karazin Kharkov National University
2019-06-01
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| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка |
| Online Access: | https://periodicals.karazin.ua/economy/article/view/13371/12655 |