Quality and Use of Mobile Applications for Transportation Service: Influence on Satisfaction

Quality and Use of Mobile Applications for Transportation Service: Influence on Satisfaction

The main objective of this research work was to analyze the factors that influence satisfaction and the intention to continue with the use of mobile transport applications in young university students from Guadalajara, Jalisco, Mexico. The approach was quantitative. 144 valid responses were used, an...

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Bibliographic Details
Main Author: Claudia Leticia Preciado-Ortiz
Format: Article
Language:English
Published: Universidad de Guadalajara 2021-07-01
Series:Mercados y Negocios
Subjects:
mobile app
public transport
satisfaction
intention to continue use
Online Access:http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7646

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