Quality and Use of Mobile Applications for Transportation Service: Influence on Satisfaction
The main objective of this research work was to analyze the factors that influence satisfaction and the intention to continue with the use of mobile transport applications in young university students from Guadalajara, Jalisco, Mexico. The approach was quantitative. 144 valid responses were used, an...
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| Format: | Article |
| Language: | English |
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Universidad de Guadalajara
2021-07-01
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| Series: | Mercados y Negocios |
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| Online Access: | http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7646 |