PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER RETENTION ORIENTATION DAN DAMPAKNYA PADA RELATIONSHIP OUTCOME DARI NASABAH BANK UMUM DI KOTA MALANG

PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER RETENTION ORIENTATION DAN DAMPAKNYA PADA RELATIONSHIP OUTCOME DARI NASABAH BANK UMUM DI KOTA MALANG

<h3>ABSTRACT</h3> <p><strong> </strong></p> <p>The relationship marketing consists of seven efforts, there are belonging, communication, customization, differentiation, personalization, rewarding, security and convenience. The purpose of this research are: 1...

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Bibliographic Details
Main Authors: Yustina - Chrismardani, Agung - Yuniarinto, Munawar - Ismail
Format: Article
Language:English
Published: Universitas Brawijaya 2012-05-01
Series:Wacana: Jurnal Sosial dan Humaniora
Online Access:http://wacana.ub.ac.id/index.php/wacana/article/view/107

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