PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER RETENTION ORIENTATION DAN DAMPAKNYA PADA RELATIONSHIP OUTCOME DARI NASABAH BANK UMUM DI KOTA MALANG
<h3>ABSTRACT</h3> <p><strong> </strong></p> <p>The relationship marketing consists of seven efforts, there are belonging, communication, customization, differentiation, personalization, rewarding, security and convenience. The purpose of this research are: 1...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Brawijaya
2012-05-01
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| Series: | Wacana: Jurnal Sosial dan Humaniora |
| Online Access: | http://wacana.ub.ac.id/index.php/wacana/article/view/107 |