Marketing for engineers, a functional perspective in business management
The interest of Marketing with respect to other disciplines that act directly in the competitive environment of the markets, is to seek effective and efficient alliances that project the work of the company towards leadership in what is done, product of the internal consolidation of its teams of wor...
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| Format: | Article |
| Language: | English |
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Universidad Francisco de Paula Santander Ocaña
2015-01-01
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| Series: | Revista Ingenio |
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| Online Access: | https://revistas.ufps.edu.co/index.php/ingenio/article/view/2038/1991 |