“Follow the Whistle: Physical Activity Is Calling You”: Evaluation of Implementation and Impact of a Portuguese Nationwide Mass Media Campaign to Promote Physical Activity

“Follow the Whistle: Physical Activity Is Calling You”: Evaluation of Implementation and Impact of a Portuguese Nationwide Mass Media Campaign to Promote Physical Activity

To raise perceived capability (C), opportunity (O) and motivation (M) for physical activity (PA) behaviour (B) among adults, the Portuguese Directorate-General of Health developed a mass media campaign named “Follow the Whistle”, based on behaviour change theory and social marketing principles. Comp...

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Bibliographic Details
Main Authors: Marlene Nunes Silva, Cristina Godinho, Marta Salavisa, Katherine Owen, Rute Santos, Catarina Santos Silva, Romeu Mendes, Pedro J. Teixeira, Graça Freitas, Adrian Bauman
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:International Journal of Environmental Research and Public Health
Subjects:
physical activity
healthy lifestyles
mass media campaign
evaluation
social marketing
Online Access:https://www.mdpi.com/1660-4601/17/21/8062

Internet

https://www.mdpi.com/1660-4601/17/21/8062

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