Wronging past rights: The sunk cost bias distorts moral judgment

When people have invested resources into an endeavor, they typically persist in it, even when it becomes obvious that it will fail. Here we show this bias extends to people’s moral decision-making. Across two preregistered experiments (N = 1592) we show that people are more willing to proceed with a...

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Bibliographic Details
Main Authors: Ethan A. Meyers, Michał Białek, Jonathan A. Fugelsang, Derek J. Koehler, Ori Friedman
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2019-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/19/190909b/jdm190909b.pdf