The Effects of Protection Motivation and Perceived Innovation Characteristics on Innovation Resistance and Innovation Acceptance in Internet Primary Bank Services
Purpose: Prior studies on innovation resistance to IT services have mainly focused on the technology acceptance and use diffusion model. To understand the proliferation power of internet primary banks, an analysis of resistance factors is needed. This paper aims to propose a new integrated innovatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
People & Global Business Association (P&GBA)
2020-03-01
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| Series: | Global Business and Finance Review |
| Subjects: | |
| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20200413220235-NS07U.pdf |