STRATEGI BERSAING PERUSAHAAN DAN KINERJA PERUSAHAAN
This research sets out to examine about effect of (1) ratio SGA/Sales on company performance (2) ratio Sales/CoGS on company performance in which variable ratio of SGA/Sales and Sales/CoGS used to measure generic strategy of product differentiation strategy. Population in this research is manufactur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2017-09-01
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| Series: | Riset Akuntansi dan Keuangan Indonesia |
| Online Access: | http://journals.ums.ac.id/index.php/reaksi/article/view/4896 |