Marketing Strategy of Integration as a Condition of Modernisation of the Lift Industry Маркетинговая стратегия интеграции как условие модернизации лифтового хозяйства
The article justifies selection of a marketing strategy of Ukrainian companies of lift servicing, which would provide an opportunity to ensure their economic growth and modernisation. Having analysed literature, it systemises features of classification of marketing strategies and identifies new appr...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-04-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2013/4_0/405_410.pdf |