NATURAL VALUES AS A BASIS FOR POSITIONING OF POLISH CITIES AND REGIONS
Increasingly nowadays the image of brand is more important than the product’s actual characteristics. Therefore, one of the most challenging tasks for contemporary brands is to become deeply embedded in the awareness of the marketing activities recipients. This situa-tion takes also place in the cas...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2013-11-01
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| Series: | Modern Management Review |
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| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/60 |